Suzy-jo Donuts
Suzy-Jo Donuts is a local family-run donut shop in my childhood hometown. This personal redesign stemmed from a desire to give this family-run business a look and feel that spoke to current brand practices while still staying true to elements of the home through bright and fun pattern work that resemble a modern take on the floral wallpaper you might find in your grandmother’s kitchen. Kraft tones were added throughout the pieces to accentuate the homemade feel while bringing a slightly masculine tone to an otherwise feminine design.
The rebrand consists of a new logo, stationery, packaging, product design, poster series for advertising, website, and a new storefront and interior design. The entire brand is accompanied by a process book explaining everything from my research and inspiration to the development and final products.
