HOT WHEELS MONSTER TRUCKS BRAND IDENTITY
I had the privilege to strategize and conceptualize the 2023 rebrand for Hot Wheels Monster Trucks in a completely new aesthetic that would capture the spirit and energy that is undeniably Hot Wheels Monster Trucks! This included developing the look and feel for the rebrand, outlining what we would need, art directing our external vendor, and even illustrating and creating additional pieces in-house.
Below is a selection of assets showcasing the brand new visual direction for Hot Wheels Monster Trucks!
AWARDS & RECOGNITION:
Graphic Design USA Winner- Branding & Identity
KEY ART
Credits:
Art direction: Phoebe Mikalonis
Rhinomite Key Art & Illustrations: Phoebe Mikalonis
Rhinomite & Bone Shaker Key Art: Phoebe Mikalonis
Additional Illustrations: Analogue
OMNICHANNEL ASSETS
Credits:
Art direction: Phoebe Mikalonis
All Rhinomite Assets, including illustration, layout, and design: Phoebe Mikalonis
Additional Illustrations: Analogue
PACKAGING EXAMPLES
Showcasing how the key art was applied to packaging
LIMITED EDITION CONSUMER PRODUCT LINES
Showcasing how the key art was applied to consumer product lines
E-COMM ASSETS
Additional in-situation e-comm pieces I created from the key art
